Profit Guardrail watches contribution profit after ads across every campaign, SKU and discount, finds the leaks your ROAS dashboards hide, and proposes protective moves you approve in one click.
Revenue is up 18%, but contribution profit after ads fell 6% over 7 days. Extra spend is buying a worse product mix.
ROAS rewards revenue. But a campaign can scale revenue while quietly buying a worse product mix, more discounted, low-margin, high-return units that cost you contribution profit on every order.
On the dashboard it looks like a winner. After ad spend, discounts, returns and COGS, it’s a leak. Profit Guardrail measures the number that actually matters.
Profit Guardrail runs these checks continuously across every campaign, SKU and discount code, and ranks each leak by the contribution profit at stake.
A campaign scales revenue while contribution profit after ads quietly falls.
Spend drifts toward SKUs that don't cover their own acquisition cost.
A promo code stacks on already-thin SKUs until realised margin hits zero.
Budget scales into a SKU whose days of stock are running out.
Returns erase contribution profit that ROAS never accounts for.
Missing costs or 3-day-old inventory that would make any decision wrong.
Link Shopify, Meta & Google Ads, plus your cost and inventory CSVs. Read-only by default.
Continuous checks find where spend, discounts and product mix destroy contribution profit.
Get one specific guardrail move with expected effect, risk, owner and a stop rule.
Every decision is logged with expected vs actual outcome, an audit trail you can defend.
The real P&L of your store: contribution profit after ads, margin, MER, refund and discount rates, in one place.
A ranked, live list of where money is leaking, each with the contribution profit at stake and the evidence behind it.
Specific, reversible protective actions you approve or reject, with risk of acting versus waiting on every one.
Per-SKU and per-campaign economics: cost, margin, discount, returns, inventory cover and whether it's safe to scale.
A freshness and completeness score that gates every recommendation, so you never act on bad data.
Every move recorded with who approved it, what it expected, and what it actually delivered.
Profit Guardrail never touches your ad accounts on its own. It proposes one specific, reversible action, with the expected effect, the risk of acting versus waiting, and a clear rule for when to stop.
See the moves queue →Pull spend back on a campaign that's buying a worse product mix as it scales.
Hold spend flat when inventory is thinning or margin is eroding, prevent the damage.
Swap a discounted low-margin hero for a SKU that actually earns its traffic.
When trust is low, the right move is to repair the feed first, and it says so.
Missing costs, stale inventory, a shifted attribution window, every recommendation is gated on the freshness and completeness of the data behind it.
When trust is Limited, Profit Guardrail proposes only cautious, reversible moves. When it’s Blocked, it tells you to fix the data first, never guesses.
Connect Shopify and your ad accounts, and see your first ranked profit leaks in minutes. Read-only, no changes without your approval.